Lights! Camera! Clients? 👀

Eps. 91 + 92: Using video storytelling to market your business – with Jude Charles

I have to admit, I panicked as we recorded this podcast interview.

Jude Charles is *so* good at telling stories (and had *so* much brilliant advice to share), I had no idea how I was going to turn it into a 15-minute cut.

So we went for a two-for.

Part one starts with a question: How does a pair of white shoes help Jude Charles land new clients?

It's the personal story behind the shoes, of course.

Jude is an expert in storytelling. Specifically, in using visual cues and video to tell stories that build trust with potential clients. He makes documentary-style content for entrepreneurs, helping them tell their stories in a way that resonates with their audience.

His story is powerful, but if you meet him and he’s wearing those white shoes, you’ll remember him.

The takeaway? Stories build trust. Visual cues make those stories stick.

As well as telling us the story behind the white shoes, Jude also shares:

👟 Why telling your personal story can help you stand out from the crowd
👟 How to tell stories that get clients to sit up and pay attention in that first sales meeting
👟 Why you need a "story book" journal and how to create one.

Listen to part 1 here »

In part 2, we dig into the practicalities of how to show up online and share your own story.

Now, I know a lot of us creative types don't always want to get in front of the camera or share too much of ourselves online 🤮 – we’d rather help our clients get the spotlight.

But... it can be a great way to land clients.

So in the second half of this convo, Jude takes us from using storytelling to attract clients, to using video to market yourself – and even getting your clients to do the storytelling for us.

We cover:

📽 5 different ways to tell an unforgettable story using visual strategies
📽 Why (and how) you should take people behind the scenes of your business
📽 How to get shy clients to contribute to video case studies
📽 How to leverage your video to get more eyes on it.

I loved talking to Jude and found this convo so inspiring. I know you'll enjoy it too.

“As a freelancer in 2023, it is no longer an option whether or not you tell stories, it is imperative for you to tell stories.”

Listen to part 2 here »

Would love to know if this resonates with you.

Until next time, happy freelancing!

Louise xx